Every year, customers with super-sized budgets sink millions of dollars on Super Bowl advertising. While most of us are not big enough budget advertising on Super Bowl - past and present - demonstrate several marketing techniques that can be used elsewhere.
Here are some lessons for us all, as evidenced by Super Bowl advertisers:
Make announcements Entertaining
The focus of the Super Bowl are usually fun. After the fact, discussion and analysis revolve around how amusing or interesting the commercials were. Little or no advertising, but the effectiveness is to be found in product advertising.
I love a commercial entertainment as well as the next person, but the entertainment value can be a double-edged sword. to sell more products - Sometimes designers get so in the entertainment value to the ultimate goal of captive remember.
For me, forget the guilty to selling advertising clients are those who give no idea of the final grade. People come away thinking how cute, funny or fun advertising, but with little or no idea of the actual product.
However, there are ways to entertain while communicating your brand throughout the commercial. Remember the frogs - Bud, Weis, and ER? Total Entertainment, but does not know it was a Budweiser commercial?
You can do the same with their own marketing. What type of entertainment you choose - games, shows, competitions, etc. - remember to simultaneously reinforce your brand or company. Some ideas: (1) show the logo of its clear and (2) provide prizes, vouchers or other benefits to participants.
Win the support of celebrities
Celebrities are commercial in the Super Bowl usual. Past and present endorsements include Mean Joe Green Coca-Cola (1980), McDonald's Larry Bird and Michael Jordan (1993), and Homer Simpson MasterCard (2004).
Celebrities are one way to first attention to a product or a company that provides the opportunity to convey the message. If the celebrity very much appreciated by its target audience, endorsements can give it the credibility of a brand.
If you do not hire on a large enough budget to a national celebrity, you can try to "celebrity" on the conditions rethink defined. one of its customers or suppliers, for example - his "celebrity" might be a person in the industry are well known.
Another way to redefine "celebrity" is to think locally. Make a list of people who are locally known in some circles. The list might well regarded professional minor league sports personalities and other high profile citizens. Then about your favorite with a proposal. The key is to use a person known and respected by customers from their target.
Demonstrate a significant benefit of the product or features
My favorite Super Bowl commercials of all time in 1998 Tabasco commercial. The commercial shows a man who was eating pizza on the porch. Before each bite injected with a liberal dose of Tabasco. A mosquito flies, bites the hand of man, and flies away. A second later we see the explosion of mosquitoes in a mass of flames. Cut to the type of chewing and smiling, Tabasco bottle clearly displayed on the screen.
Besides being very entertaining, great advantage of the commercial product shows in a way that is simple and straightforward. At the same time to clearly communicate the brand.
There are many ways to show an important product feature for its audience. Think you've seen ads and adapt technology to their own budget and situation.
Detergent ads, for example, often show how the product removes stains better than their competitors. You can make your own comparison and communicate through print ads, website, or in a store.
Target group
Have you noticed a lot of fast car, junk food and drink advertising during the Super Bowl? A major reason for this goal. Smart marketers are trying their products there, where your target group is seen.
Not too far-fetched to imagine that people are attracted to the testosterone-laden football also like fast cars. And if you watch football, of course, to eat during the game. So we see a lot of junk food, beer and soda advertising.
believe in the development of their marketing programs, that your target group is trying ways to find in the systems of thinking. If you are a virtual assistant, for example, attending online in small groups much more sense when seen in sports groups.
Associate your brand with a mascot or symbol
wanted to be my favorite commercial from the Super Bowl this year was a donkey, a Budweiser Clydesdale. I must confess that Clydesdales near and dear to my heart (less than a mile from Grant's Farm, where they breed and raise Budweiser Clydesdale live) are. I'm pretty sure I love but I was making this commercial anyway.
Besides telling a good story, cute that the whole relationship between the Clydesdales and Budweiser beer strengthens. Is a compound that Anheuser-Busch has worked hard to establish and maintain through the years. Today, I am sure that most people immediately "Budweiser" as a look at the famous Clydesdales.
You do not have to invest billions of dollars and decades of time to be in a pet? Think small.
How about setting a freelance illustrator or art student to develop a character, then begin to use these characters in the key points of contact with the audience. Just to name a few, you can use your "pet" of a logo, postcards, website and / or signaling the tent.
Apply these techniques to grow the heart, often with the assistance and their business.
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